). In a time of growing cynicism and disillusionment towards politics, we have seen across Western democracies erosions of trust and engagement in political and media systems (see e.g. Brants, 2012;Coleman, 2012;Coleman & Blumler, 2009). As Blumler and Coleman (2001) argue, the current political communication structures that make up the public sphere are poorly serving certain democratic values, such as "opportunities for committed advocacy, rounded dialogue, sustained deliberation, and especially the provision of incentives for citizens to learn, choose, and become involved in, rather than merely to follow and kibbitz over,