“…The American Psychological Association has released a code of conduct that is relevant to today's research in psychology and communication (APA, 2002). It is suited for research on presence and VR as well, since the experiences investigated in studies using VR systems often target phenomena such as presence experiences (Steuer, 1992;Lombard & Ditton, 1997;Draper, Kaber, & Usher, 1998) and the behavior and reaction of people in virtual environments (Fencott, van Schaik, Ling, & Shafiullah, 2003;Mager, Bullinger, Mueller-Spahn, Kuntze, & Stoermer, 2001). VR research caused various innovations in psychological experimental research, for example in studies on human perception and on data processing (Huber, Krist, & Wilkening, 2003;Zyss, 1997).…”