“…This process sets up positive or negative reinforcement loops respectively, by reinforcing the associative memories between these affective states and smoking (see Figure 1) (Baker et al, 2004;Bevins & Palmatier, 2004;Brandon & Baker, 1991;Carmody, Vieten, & Astin, 2007;Carter et al, 2008;Carter & Tiffany, 2001;Cook et al, 2004;Hall et al, 1993;Hyman, 2007;Rose & Levin, 1991;Warburton & Mancuso, 1998). This associative learning process may then lead to increased motivational salience of future cues (in which both positive and negative cues become more motivationally relevant) (Gross, Jarvik, & Rosenblatt, 1993;Laviolette & van der Kooy, 2004;Olausson, Jentsch, & Taylor, 2004;Robinson & Berridge, 2003;Robinson & Berridge, 1993;Robinson & Berridge, 2008;Waters et al, 2003), resulting in what, building on the work of Baker, Curtin and others (Baker et al, 2004;Curtin et al, 2006), for convenience we term the "addictive loop."…”