Abstract:Purpose
Research emphasizes the motivations underlying and potential harmful consequences of social media use, but there is little understanding of stigmas faced by individual social media users, particularly as they pertain to gender. The purpose of this study is to examine a unique stereotype related to men’s social media use.
Design/methodology/approach
Four experiments examine judgments of men based on how often they post on social media (frequently vs infrequently).
Findings
The authors find that post… Show more
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