“…Following the global patterns of rapidly growing wine production and consumption, wine research as an academic area of interest began to emerge in the early 1990s with the creation of the Journal of Wine Research. Because of this, scholarly research was initiated by academics primarily representing oenology and specific to areas including chemistry (Hancock and Price, 1990) and winemaking (Fleet, 1990). Subjects related to viticulture soon followed (Smart, 1993), as well as early and sparse appearances in topics related to demographics (Nicolson, 1990), history (Bell, 1993), government (Unwin, 1994) and market segmentation (van Westering, 1994).…”