New methods for the sequential organic functionalisation of periodic mesoporous silica materials have been established. In a first step, organic-inorganic hybrid materials were synthesized by direct substitution at the silicon atoms of the channel structure with metalorganic reagents such as lithiated aromatics. The resulting nitrogen-containing nanostructured hybrid materials were subsequently converted in a second step by reactions such as azo-coupling and the Meerwein-Schuster reaction, respectively. These efficient and economic reactions lead to the formation of complex organicinorganic hybrid materials with new functionalities, including quaternized ammonium salts, aromatic imines and peptides, as well as azo-compounds and stilbenes. The new nanostructured materials were characterized with a comprehensive set of structural and spectroscopic methods, including X-ray diffraction, thermoanalysis, nitrogen sorption, as well as Raman, IR, UV-vis and solid-state NMR spectroscopy.