Reagan's Mythical America: Storytelling as Political Leadership. By JanHanska. New York: Palgrave Macmillan, 2012. 256 pp.

Place attachment in coffee shops: a customer perspective study in North Cyprus

“…The popularity of coffee shops is linked with the concept of “third” places; the gathering locations where people interact, socialize and reciprocate ideas, confirm relations with other people and have a good time. Oldenburg's studies are the core references when trying to understand the “third” place concept (Oldenburg, 2013; Oldenburg and Brissett, 1982). They suggested that “… ‘third’ places exist outside the home and beyond the “work lots” of modern economic production.…”

“…Environmental attributes reflect not only materials that have been used to build the place but also other geographical and atmospheric characteristics. The model also includes Oldenburg's (2013) attributes of third place that are connected to the four dimensions of the theory of place attachment.…”

“…The theoretical explanation for the attachment by consumers to some specific places is, therefore, being studied through several dimensions. One of the earliest approaches is the third place (Oldenburg, 2013) which perceives the attachment to a particular place as being an alternative to home and work. A much broader perspective is provided by the place attachment studies which focus on understanding the special bond between the person and the place from several angles; including the impact of the physical facility, environmental factors, the availability of a social network and emotional factors.…”

“…A "third" place is a place where people spend time between home ("first" place) and work ("second" place). "Third" places are locations where people gather to exchange ideas, to spend some leisure time and to build social relationships (Oldenburg, 2013;Saey and Kelci, 2016). Coffee shops are becoming increasingly popular around the world leading to a wide acceptance of their being a "third" place or even a "second home" for many people (Basriani and Nadiroh, 2017;Tucker, 2017).…”

“…In addition to local, traditional coffee places, there are increasing numbers of brand coffee shops chains. In an attempt to understand the factors influencing Cypriots' coffee shop visits, a number of theoretical approaches are utilized, such as the “third place” notion (Oldenburg, 2013), the place attachment (Tumanan and Lansangan, 2012) and the service space (Line and Hanks, 2019, 2020) approach. As coffee shops become part of our lives, research which can explain the motivations of customers can help entrepreneurs, operators and managers of such businesses.…”