Ready, Set, Fly! Preparedness of Sales Graduates for Entry Roles

Abstract

Several studies show that while collegiate sales programs effectively prepare students for sales careers, there are various opportunities to improve. In this research, we look at how sales education impacts the career preparedness of recent 4-year college graduates. We focus specifically on the development of self-leadership and sales-related self-efficacy to explore how sales programs can better prepare undergraduates for successful careers in sales. This study uses a multistage process to consider key latent constructs that positively influence sales performance and intention to stay with current employers among recent college graduates. Results reveal how experiential education methods and college experiences positively influence early-stage sales performance and intent to stay and reduce employee turnover. Findings provide insights into recent graduates’ perceptions of preparedness for critical sales tasks provided by their college education and provide practical guidelines to university and business sales educators to enhance the sales education of university sales graduates.