2011
DOI: 10.1177/1748048510393657
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Reading the world’s mind: Political, socioeconomic and cultural approaches to understanding worldwide Internet search queries

Abstract: Through content analysis of Google Zeitgeist's monthly top 10 lists from countries around the world, this study investigated global Internet search patterns that, in effect, let the public speak for itself rather than answer questions about interests and agendas in a solicited manner. These lists were examined within the context of political differences (free, partially free and not free, determined by the Freedom House Country Ratings), socioeconomic differences (high SES, medium SES and low SES, determined b… Show more

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Cited by 4 publications
(4 citation statements)
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“…We assembled 15 country‐level variables divided into 7 broad categories (biodiversity, economy, demography, research, education, internet use, and presence of environmental organizations [complete list of variables and sources in Appendix S3]). We based our choices on previously published research on correlates of internet searches (Jeong & Mahmood, 2011). However, we added several correlates pertaining specifically to biodiversity and conservation.…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…We assembled 15 country‐level variables divided into 7 broad categories (biodiversity, economy, demography, research, education, internet use, and presence of environmental organizations [complete list of variables and sources in Appendix S3]). We based our choices on previously published research on correlates of internet searches (Jeong & Mahmood, 2011). However, we added several correlates pertaining specifically to biodiversity and conservation.…”
Section: Methodsmentioning
confidence: 99%
“…Internet search volumes are influenced by various social, economic, and political factors (Jeong & Mahmood, 2011). Uncovering which of these factors are more strongly correlated with interest in biodiversity and conservation can help design context-appropriate interventions to increase awareness of biodiversity and conservation where it is most needed.…”
Section: Introductionmentioning
confidence: 99%
“…One reason was that the biggest chunk of sample data was reported from Pakistan (31%) and Norway (22%). Another reason was that these countries are very different with respect to socioeconomic status, political freedom and cultural differences [61,68].…”
Section: Social Activities In Online Social Networkmentioning
confidence: 99%
“…Internet search volumes are influenced by various social, economic, and political factors, such as GDP, culture, and societal openness (Jeong & Mahmood 2011). However, which of these factors drives searches for biodiversity and conservation has not yet been investigated.…”
Section: Introductionmentioning
confidence: 99%