Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television

Ng, See Hoe; Kelly, Bridget; Hee, Chee; Sahathevan, Sharmela; Chinna, Karuthan; Ismail, Mohd Noor; Karupaiah, Tilakavati

doi:10.1186/s12889-015-2392-z

Cited by 28 publications

(36 citation statements)

References 44 publications

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“…For example, with an increase from one to two digital marketing exposures the odds ratios increased from 1.34 to 3.19 for children being likely to ask for an advertised food and from 1.47 to 2.54 for children being likely to try them. Likewise this trend was also observed in a recently published Malaysian study (n=402, 7-12 years), for every additional hour of TV viewing there was a 6% increase (OR 1.06 (1.04-1.08) (p<0.05) in the likelihood of children liking and asking their parents for advertised non-core food products [80].…”

Section: Experimental Studies Using Premium Offerssupporting

confidence: 52%

The Impact of Marketing and Advertising on Food Behaviours: Evaluating the Evidence for a Causal Relationship

et al. 2016

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The prevention of overweight in childhood is paramount to long term heart-health. Food marketing predominately promotes unhealthy products which if over-consumed will lead to overweight. International health expert calls for further restriction of children's exposure to food marketing remain relatively unheeded, with a lack of evidence showing a causal link between food marketing and children's dietary behaviours and obesity an oft cited reason for this policy inertia. This direct link is difficult to measure and quantify with a multiplicity of determinants contributing to dietary intake and the development of overweight. The Bradford Hill Criteria provide a credible framework by which epidemiological studies may be examined to consider whether a causal interpretation of an observed association is valid. This paper draws upon current evidence that examines the relationship between food marketing, across a range of different media, and children's food behaviours, and appraises these studies against Bradford Hill's causality framework. IntroductionCardiovascular disease (CVD) is largely preventable, yet, globally, it contributes to the greatest burden of premature mortality [1]. Modifiable, diet-related CVD risk factors include overweight and obesity and high consumption of saturated and trans fatty acids, refined carbohydrates and sodium [2,3]. Establishing healthy dietary behaviours and maintaining a healthy weight in childhood is paramount for maximising heart-health [4], however within our current food environment, this has never been more challenging.

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Section: Experimental Studies Using Premium Offerssupporting

confidence: 52%

The Impact of Marketing and Advertising on Food Behaviours: Evaluating the Evidence for a Causal Relationship

et al. 2016

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“…A close association between this sedentary activity and childhood weight gain has been reported [17] . An increase in TV viewing has equally resulted in more calorie intake through snacking before the small screen, especially those unhealthy foods which are most regularly advertised [ 18 , 19 ].…”

Section: Introductionmentioning

confidence: 99%

Dietary intake and lifestyle behaviors of children in Mauritius

Bundhun

Rampadarath

Puchooa

et al. 2018

Heliyon

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The purpose of the study was to explore the dietary intake, fruit, vegetable and energy intake and lifestyle behaviors among Mauritian children. A validated questionnaire was used, assessing dietary intake, mean energy intake, mean body mass index (BMI), lifestyle behaviors as well as nutritional knowledge (NK) among males and females. 336 children aged 6–12 years (165 males and 171 females) from 8 public primary schools were recruited. Statistical analyses revealed that children consumed less nutritious foods such as fruits, vegetables and whole grains and more of refined and calorie-laden foods, with no significant differences across genders. Mean energy intake of children was 1522 ± 282.4 kcal per day while mean BMI was 17.5 ± 4.03 kg/m2. Majority of children had a low-to-moderate physical activity level (PAL), with males being more active than females on average (P = 0.021). 88.7% of children watched TV for more than an hour daily, with 84.8% of them reporting to be eating during the process. Females were more likely to be breakfast skippers (P = 0.003). Maximum frequency of snacking was twice daily (72.7%) while consumption of fast food was once or twice weekly (44.0%). Results indicate the need for intervention with aim of improving the dietary and life quality of children in Mauritius.

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“…Advertising foods of poor nutritional quality can in uence children's food preferences and make children tend to choose food rich in fat, re ned sugar and sodium. [25] This inclination may result in higher dietary energy and fat intake in children who request or purchase advertised foods than children who do not. Moreover, the amount of time children spend watching TV was associated with the number of their requests for advertised foods, and the likelihood that parents would purchase these foods.…”

Section: Discussionmentioning

confidence: 99%

Influence of Television Food Advertisements Related Purchasing Behaviours on Dietary Intake and Obesity Among Children in China

Xian¹,

Zeng²,

Cai³

et al. 2020

Preprint

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Background: This study aims to examine the effects of Television (TV) food advertisements (ads) related purchasing behaviours on children’s dietary intake, overweight and obesity in China. Methods: Data from 1,417 children (aged 6–17.99 years) in the 2011 China Health and Nutrition Survey were analysed. TV food ads related purchasing behaviours were assessed through the frequency of children’s requests to purchase advertised foods and the frequency of parents’ purchases of these advertised foods, as well as the frequency of children’s purchases of advertised foods. The height and weight of children were measured. Logistic regression models were used to identify the associations between TV food ads related purchasing behaviours and overweight/obesity of children.Results: TV food ads related purchasing behaviours were positively associated with children’s dietary intake of energy, protein, fat and carbohydrates. After adjusting for potential confounding factors, TV food ads related purchasing behaviours were positively associated with children’s overweight/obesity: OR (95% CI) for overweight/obesity were: 1.46 (1.01–2.11) for children purchasing advertised foods, 1.59 (1.15–2.18) for parents purchasing advertised foods for their children and 1.39 (0.99–1.95) for children requesting advertised foods.Conclusions: TV food ads related purchasing behaviours are associated with children’s dietary intake. Moreover, TV food ads related purchasing behaviours can increase the risk of overweight and obesity of children. Regulations on TV food ads should be considered in China.

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Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren’s attitudes towards food and beverages advertising on television

Cited by 28 publications

References 44 publications

The Impact of Marketing and Advertising on Food Behaviours: Evaluating the Evidence for a Causal Relationship

The Impact of Marketing and Advertising on Food Behaviours: Evaluating the Evidence for a Causal Relationship

Dietary intake and lifestyle behaviors of children in Mauritius

Influence of Television Food Advertisements Related Purchasing Behaviours on Dietary Intake and Obesity Among Children in China

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