Reading Shenbao

Tsai, Weipin

doi:10.1057/9780230246713

Cited by 51 publications

(1 citation statement)

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“…While the May Fourth movement of 1919 catalysed resistance to traditional Confucian values and rejected the veneration of the elderly, the emphasis in the media of the late 1920s that a modern housewife must also be a 'mother of good citizens' meant that a good deal of attention remained on the nuclear family, though now shifted to the younger generations. 51 The trend of pairing Pink Pills with other Dr Williams Pharmaceutical Company products in advertisements after the 1930s likely reflects this trend, particularly as Baby's Own Tablets were often the secondary product of choice. A Liang You Hua Bao issue in 1933, for instance, included an advertisement for both the Pink Pills and Baby's Own Tablets entitled 'The whole family of Mr. Wu Jinqing' (呉俊卿先生闔府), featuring a couple with their four children.…”

Section: Anatomy Of An Advertisementmentioning

confidence: 99%

From Schenectady to Shanghai

Tsay¹

2020

Progress and Pathology

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I don't suppose there is a proprietary medicine manufacturer of importance in any part of the world who has not, at one time or another, encouraged his imagination to play with the idea of the prosperous business he might build up, and the wealth he might accumulate, if he could, by some means, convince a reasonable number of Chinese of the efficiency of his remedies. 2 Pills on the moveThe American folk-singer Pete Seeger tells a story about a girl who falls ill and is prescribed Dr Johnson's Pink Pills for Pale People by the doctor. Her father makes up a silly song for her while on the phone and is overheard by the inquisitive telephone wire, which replicates and disseminates the song to all its 'friends' until the communications infrastructure becomes so noisy that no one can hold a proper conversation. The government eventually cuts down the telephone poles and wires, throwing them overboard far from shore. In the watery depths, however, the wires continue to resonate with the sounds of the song:

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Section: Anatomy Of An Advertisementmentioning

confidence: 99%