Reading before the Eye-Movement Camera versus Reading Away from It

Gilbert, Luther C.; Gilbert, Doris W.

doi:10.1086/458047

Cited by 10 publications

(2 citation statements)

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“…People are typically unaware of their eye movement and find it difficult to alter or censor the movement (Russo, 1978). While certain types of eye-tracking devices require participants to wear helmets or place their chins on a rest, evidence gathered by researchers suggests that participants soon forget that their eye fixations are being recorded and that the process of recording eye fixation does not appear to alter the ongoing cognitive process (e.g., Gilbert & Gilbert, 1942). As a result, the validity of the eye-fixation method is excellent (Rayner, 1998;Russo, 1978).…”

Section: Cognitive Processing and Eye-movement Measurementmentioning

confidence: 99%

Thumbnails as online product displays: How consumers process them

Lam

Chau

Wong

2007

Journal of Interactive Marketing

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Thumbnails are typically miniature product images displayed on one page of a Web site and hyperlinked to other pages in the site. As a type of online product display, thumbnails are used to attract Web surfers to enter the internal environment (i.e., internal pages) of a virtual store. Thumbnails are often organized in rectangular arrays; when consumers view such an array, the rectangular configuration is likely to activate an eye-movement (scanning) routine in the consumers’ memory that causes them to scan the array in a manner similar to their reading of text. The presence of the routine and its influence on consumers’ scanning of thumbnails are supported by the results of an eye-tracking experiment reported in this article. The experiment shows that consumers process information in the middle and left regions of a thumbnail array to a greater extent than they do in the right regions, and that they can find a particular product more quickly if it is placed in the middle and left regions. As expected, the results are consistent with the dominant reading direction of the participants in the experiment. In demonstrating differing levels of processing for items located across an array, the findings have significant marketing implications.

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Section: Cognitive Processing and Eye-movement Measurementmentioning

confidence: 99%

Thumbnails as online product displays: How consumers process them

Lam

Chau

Wong

2007

Journal of Interactive Marketing

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“…Other approaches to the diagnosis of reading difficulties are through the study of separate factors: vision (62), visual fatigue (23), eyemovements (29), level of aspiration (38), "organized comparisons between meanings" (66), mental ability (59), and reading interests and experiences (63).…”

Section: Diagnosis Of Difficulty In School Subjectsmentioning

confidence: 99%

Chapter II: Analytic, Synthetic, and Diagnostic Studies of Individuals

Strang¹

1942

Review of Educational Research

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The study of eye movements in reading.

Ma¹

1946

Psychological Bulletin

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The present review covers material appearing in the literature from 1935 to 1944. The studies are reviewed under the following headings: techniques of measurement, analysis of the reading process, oculomotor co-ordination, factors in variability, special reading situations, heredity and certain environmental factors, eye movements in the reading clinic, training eye movements, and central versus peripheral processes. Certain studies on eye movements in viewing pictures and advertisements, studies of visual fixation, studies of eye movements as related to visual attention, etc. have not been reviewed, since they are not closely related to the reading process. A bibliography of 126 titles is presented.

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Reading before the Eye-Movement Camera versus Reading Away from It

Cited by 10 publications

References 0 publications

Thumbnails as online product displays: How consumers process them

Thumbnails as online product displays: How consumers process them

Chapter II: Analytic, Synthetic, and Diagnostic Studies of Individuals

The study of eye movements in reading.

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