Abstract:The paper discusses the visual response to text as a reading strategy employed to determine which parts or main ideas of the text the reader focuses on while reading. It starts with an assumption that every reading is a unique experience to which readers bring their previous experiences, cultural and social backgrounds, as well as general or specific knowledge. Therefore, the aim of the paper is to provide a better insight into active reading (Carillo 2017) and present results of a case study that, through vis… Show more
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