MLUCH OF THE WORK on the perceptions of mass media communications suggests that the news does not simply provide information about the particular events reported. In fact, much of the research in this area notes that people take in and interpret information selectively, in relation to their prior conceptions. Kretch and Crutchfield commented that "data are perceived and interpreted in terms of the individual perceiver's own needs, own emotions, own personality, own previously formed cognitive patterns" (1973:251). This conclusion is supported by Hyman and Sheatsley (1973), who state that people seek information that is congenial to their prior attitudes and that these attitudes often cause distortions in the perception of incoming information. Although it is certain that people understand incoming information in terms of their existing condeptual schemata, the process of receiving news described by both Hyman and Sheatsley (1973) and Kretch and Crutchfield (1973) is both too static and too maladaptive to represent accurately the nature of informaAbstract The central concern in this article is with the ways in which good and bad news impact upon people's willingness to help strangers, their descriptions of human nature, and their perceptions of others and of themselves. This research suggests that, as people receive information about the actions of others, their views of the social universe and their estimates about human nature are constantly being influenced. That these informational influences seem to alter people's behavioral choices and their psychological perspectives lends these findings their particular significance for journalists and for others interested in the effects of media messages.Julie