1995
DOI: 10.1300/j023v08n03_04
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Reaching At-Risk Populations in a Mass Media Drug Abuse Prevention Campaign: Sensation Seeking as a Targeting Variable

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Cited by 88 publications
(46 citation statements)
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“…For example, public service announcements eliciting arousal, sensory, and affective responses have been shown to be more effective for adolescents independent of SS. However, announcements that fail to elicit such responses may be less effective for high versus low sensation seekers (Donohew, Lorch, & Palmgreen, 1991;Palmgreen et al, 1995;Strasser et al, 2009).…”
Section: Discussionmentioning
confidence: 99%
“…For example, public service announcements eliciting arousal, sensory, and affective responses have been shown to be more effective for adolescents independent of SS. However, announcements that fail to elicit such responses may be less effective for high versus low sensation seekers (Donohew, Lorch, & Palmgreen, 1991;Palmgreen et al, 1995;Strasser et al, 2009).…”
Section: Discussionmentioning
confidence: 99%
“…The former strategy may be more realistic for the time being. For example, Palmgreen et al (1995) conducted a media campaign targeting persons with high levels of sensation seeking, encouraging them to contact a hotline where they could receive information about exciting activities that did not involve drug use. To the extent that this kind of approach dismantles the connection between disinhibition and its high social costs (e.g.…”
Section: Treatment Responsementioning
confidence: 99%
“…The bulk of research on the effects of anti-drug messages concentrates on awareness, knowledge, attitudes, affect, and behavioral intent (see, e.g., Atkin, 2001;Atkin & Freimuth, 2001;Paisley, 2001;Palmgreen, Lorch, Donohew, & Harrington, 1995;Salmon & Murray-Johnson, 2001;Wartella & Middlestadt, 1991), with studies often investigating the manner in which variations in content, form, and argumentation style evoke changes in dependent variables of interest (McGuire, 2001). Beyond manipulating media variables, individual differences among viewers have also been widely examined .…”
Section: Prior Anti-drug Ad Researchmentioning
confidence: 99%
“…In general, anti-drug commercials can increase anti-drug attitudes among adolescents (e.g., Kelly & Edwards, 1992;Reis, Duggan, Adger, & DeAngelis, 1994), and survey research has shown that the ads can also prompt adolescents to take action by calling an anti-drug hotline (Palmgreen & Donohew, 1994). Prior research has investigated attitude efficacy across "various source, message, recipient, and channel variables" (Baker, Petty, & Gleicher, 1991, p. 200), and it has demonstrated that the commercials work best when they are targeted toward specific audiences Kelder, Pechmann, Slater, Worden, & Levitt, 2002).…”
Section: Prior Anti-drug Ad Researchmentioning
confidence: 99%