Reach of mass media among tobacco users in India: A preliminary report

Thavarajah, Rooban; Kumar, PD Madan; Ranganathan, K

doi:10.4103/0019-509x.63869

Cited by 9 publications

(10 citation statements)

References 12 publications

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“…Also, medical and para-medical graduates should be trained in tobacco cessation methods, so that the tobacco use habit can be effectively dealt with both in the private and public sectors. It was found in one of the studies that television is the single largest mass media reaching both genders and all age groups; hence a well-designed tobacco control campaign (similar to HIV awareness programs) will help curb tobacco use [19]. This finding is also supported by our study where, 92% of the participants had seen/heard anti tobacco messages in mass media instruments like newspaper, radio and television.…”

Section: Discussionsupporting

confidence: 85%

Prevalence of Tobacco Use in Urban, Semi Urban and Rural Areas in and around Chennai City, India

et al. 2013

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BackgroundTobacco use leads to many health complications and is a risk factor for the occurrence of cardio vascular diseases, lung and oral cancers, chronic bronchitis etc. Almost 6 million people die from tobacco-related causes every year. This study was conducted to measure the prevalence of tobacco use in three different areas around Chennai city, south India.MethodsA survey of 7510 individuals aged > = 15 years was undertaken covering Chennai city (urban), Ambattur (semi-urban) and Sriperumbudur (rural) taluk. Details on tobacco use were collected using a questionnaire adapted from both Global Youth Tobacco Survey and Global Adults Tobacco Survey.ResultsThe overall prevalence of tobacco use was significantly higher in the rural (23.7%) compared to semi-urban (20.9%) and urban (19.4%) areas (P value <0.001) Tobacco smoking prevalence was 14.3%, 13.9% and 12.4% in rural, semi-urban and urban areas respectively. The corresponding values for smokeless tobacco use were 9.5%, 7.0% and 7.0% respectively. Logistic regression analysis showed that the odds of using tobacco (with smoke or smokeless forms) was significantly higher among males, older individuals, alcoholics, in rural areas and slum localities. Behavioural pattern analysis of current tobacco users led to three groups (1) those who were not reached by family or friends to advice on harmful effects (2) those who were well aware of harmful effects of tobacco and even want to quit and (3) those are exposed to second hand/passive smoking at home and outside.ConclusionsTobacco use prevalence was significantly higher in rural areas, slum dwellers, males and older age groups in this region of south India. Women used mainly smokeless tobacco. Tobacco control programmes need to develop strategies to address the different subgroups among tobacco users. Public health facilities need to expand smoking cessation counseling services as well as provide pharmacotherapy where necessary.

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Section: Discussionsupporting

confidence: 85%

Prevalence of Tobacco Use in Urban, Semi Urban and Rural Areas in and around Chennai City, India

et al. 2013

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“…Advertisement stating the ill effects of chewing tobacco products can have a better reach only via people to people or a mass people movement rather than involving any media as at least one eighth of males do to have access or see these campaigns. [10] …”

Section: Media Implicationsmentioning

confidence: 99%

Sociodemographic correlates of male chewable smokeless tobacco users in India: A preliminary report of analysis of national family health survey, 2005-2006

Thavarajah

Joshua

et al. 2010

Indian J Cancer

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The findings of the study highlight that an agenda to improve the health outcomes among the poor in India must include effective interventions to control tobacco use. Failure to do so would most probably result in doubling the burden of diseases-both communicable and noncommunicable-among India's teeming poor. There is a need for periodical surveys using more consistent definitions of tobacco use and eliciting information on different types of tobacco consumed.

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“…It is a long-standing assertion that tobacco use is a health hazard on the part of the users and nonusers alike; research has shown that its continued use is attributed to lack of knowledge. 23 An empirical study on 356 freshmen categorized as ever-smokers and nonsmokers of Tokyo Metropolitan University to determine their knowledge, attitude, and practice of smoking cigarette revealed that there were significant differences between the 2 categories in terms of health and smoking, smoking perception, and knowledge on the economic impact of tobacco. 24…”

Section: Recent Literature On Smokingmentioning

confidence: 99%

Salient Latent Constructs Underlying Smoking Initiation and Continuous Use by Student-Smokers of Huazhong University of Science and Technology, China

Turkson

Wang

Gobah

2011

Asia Pac J Public Health

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The factor analysis model was used to parsimoniously reduce the number of variables that influence smoking among students to salient factors that cut across continents, race, and sociocultural settings among university students in China. Stratified random sampling and snowball techniques were employed to obtain the sample. A Likert-type questionnaire was used to collect data. The results revealed that of the 39 variables identified to influence smoking, 34 were retained and regrouped in terms of common features they share into 13 salient factors that accounted for 58% of variances in the original variables. The predominant hidden construct was influence by association. The other 12 factors were labeled and ordered as follows: emotional needs, family history, addiction, peer pressure, lack of full realization of the consequences of their action as regards the expense of smoking, social needs, advertisement, psychological needs, self-image, environmental factors, ineffective policies, and underestimation of health risks. Irrespective of regional demarcations, factors that influence smoking initiation and continuous use are same.

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Reach of mass media among tobacco users in India: A preliminary report

Abstract: The reach of different media among Indian tobacco users is presented and HIV model of information dissemination may prove to be effective in tobacco control.

Cited by 9 publications

References 12 publications

Prevalence of Tobacco Use in Urban, Semi Urban and Rural Areas in and around Chennai City, India

Prevalence of Tobacco Use in Urban, Semi Urban and Rural Areas in and around Chennai City, India

Sociodemographic correlates of male chewable smokeless tobacco users in India: A preliminary report of analysis of national family health survey, 2005-2006

Salient Latent Constructs Underlying Smoking Initiation and Continuous Use by Student-Smokers of Huazhong University of Science and Technology, China

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