Re-examining the Place of the Physical Store During the Digital Retail Era
Elin Nilsson
Abstract:The fundamental role and purpose of retail stores is changing. The growth of e-commerce is forcing physical stores to evolve in order to stay relevant and meet shifting consumer demands. This chapter re-examines the role of physical fashion stores during the digital retail era by outlining these stores’ traditional role, by discussing the role of online stores and by providing a comparison between physical and online stores’ roles vis-à-vis consumers. At the end of the chapter, the consumer view of stores of t… Show more
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