RDD Survey of the Asahi Shimbun

Matsuda, Eiji

doi:10.2333/jbhmk.29.81

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“…Lastly, most ryokan and some minshuku have hot spring facilities. Hot springs are very popular among Japanese people (Choi et al, 2018; Matsuda, 2002); therefore, the quality of hot spring facilities is also important in Japanese guests’ decision-making.…”

Section: Introductionmentioning

confidence: 99%

The impact of photographs on the online marketing for tourism: The case of Japanese-style inns

Jimura

Lee

2020

Journal of Vacation Marketing

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This article examines the impact of the use of photographs in online marketing for tourism through a case study based on Japanese-style inns. Nowadays, most Japanese-style inns present photographs of what they think are their key appealing elements on their own social networking and/or video/photo-sharing websites, while guests upload their photographs and write comments on travel or social networking websites and/or on the websites of e-travel agents. Through the medium of ‘netnography’, this research has identified that the photographs presented online by Japanese-style inns can affect decision-making processes of guests and/or expectations in both a positive and a negative way, and e-word of mouth can work together with the photographs to influence prospective guests.

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Section: Introductionmentioning

confidence: 99%