Rationality and impulse buying: Is your emotion a part of the equation?

Lee, Yi Yong; Gan, Chin Lay; Liew, Tze Wei

doi:10.1016/j.chbr.2023.100337

Cited by 6 publications

(1 citation statement)

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“…Which is a factor in impulsive buying, but in this study the researcher wants to emphasize the relationship between financial knowledge, positive emotions, and store atmosphere in influencing impulsive buying behavior. The results of the research (Lee et al 2023) explain that the positive emotional state felt by consumers play an important role as mediators in the relationship between normative judgments and the desire to make impulse purchases. When someone is in a good mood, feels comfortable and then is interested in the item they see, it will encourage the individual to make a purchase where there is no prior intention or plan, so it is called an impulsive purchase.…”

Section: Resultsmentioning

confidence: 90%

Factors that Influence Impulse Buying: A Literature Review

Hanifah,

Susilaningsih,

Sabandi

2024

eduline j. educ. learn. innov.

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An individual's personality, way of thinking, social interactions, and response to situations play an important role in impulse buying behavior. This phenomenon is now common among consumers, who often initially have the goal of buying one item but are tempted to buy additional items that attract attention while at the market. This article reviews the impulse buying literature, the focus is on understanding the phenomenon and the factors that influence it in the purchasing context. The method used is Systematic Literature Reviews (SLR). ). The research results show several factors that influence consumer impulse buying behavior. Positive emotions, store atmosphere, and financial knowledge interact to influence impulse buying tendencies.

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Section: Resultsmentioning

confidence: 90%