Rapid, selective,a nd highly controllable iridiumcatalyzeda llylbenzene isomerization is described, enabled by tunable hemilability based on alkali metal cation binding with am acrocyclic "pincer-crown ether" ligand. An inactive chloride-ligated complex can be activated by halide abstraction with sodium salts,w ith the resulting catalyst [k 5 -( 15c5 NCOP iPr )Ir(H)] + exhibiting modest activity.A ddition of Li + provides af urther boost in activity,w ith up to 1000-fold rate enhancement. Ethers and chloride salts dampen or turn off reactivity,l eading to three distinct catalyst states with activity spanning several orders of magnitude.M echanistic studies suggest that the large rate enhancement and high degree of tunability stem from control over substrate binding.Supportinginformation and the ORCID identification number(s) for the author(s) of this article can be found under: http://dx.