“…In some of the studies on the building visuals, the relationships of the parameters, such as being interesting with facade complexity or preference were tested 23 Herzog & Shier, 2000;24 Imamoglu, 2000;25 Stamps, 2003 26 ). A linear relationship was obtained among the variables of complexity and preference in some of these studies 27 Kaplan et al, 1972;28 Nasar, 1983 29 ), whereas, in some other studies, a reverse Ushaped relationship was found (Akalın et al, 2009;30 Imamoglu, 2000; 31 Berlyne, , 32 197733 Wohlwill, 196833 Wohlwill, , 197535 Crozier, 1974 36 ). In the study by Berlyne (1977), 37 it was set forth that the esthetic pertaining to shape was an important variable of complexity, whereas, the explanation of the reverse U-shaped relationship between complexity and preference was made in the following manner, "As the complexity increases, the form that exists in the correct relationship is not the most complex and the situation that is the medium degree of complexity will be preferenced".…”