Platelet-derived growth factor BB (PDGF-BB) is an important extracellular factor for regulating the G 0 -S phase transition of murine BALB/c-3T3 fibroblasts. We have investigated the expression of the PDGF  receptor (PDGFR) in these cells. We show that the state of growth arrest in G 0 , resulting from serum deprivation, is associated with increased expression of the PDGFR. When the growth-arrested fibroblasts are stimulated to reenter the cell cycle by the mitogenic action of serum or certain specific combinations of growth factors, PDGFR mRNA levels and cell surface PDGF-BB-binding sites are markedly downregulated. Oncogene-transformed 3T3 cell lines, which fail to undergo growth arrest following prolonged serum deprivation, express constitutively low levels of the PDGFR mRNA and possess greatly reduced numbers of cell surface PDGF receptors, as determined by PDGF-BB binding and Western blotting (immunoblotting). Nuclear runoff assays indicate the mechanism of repression of PDGFR expression to be, at least in large part, transcriptional. These data indicate that expression of the PDGFR is regulated in a growth state-dependent manner in fibroblasts and suggest that this may provide a means by which cells can modulate their responsiveness to the actions of PDGF.