“…While SMS was found to be more cost-effective, we employed both active calling and SMS to maximize donor return, to cater for the in-hospital blood demand [ 8 ]. In consistence with previous study, the national blood bank team had also made public radio and television station appearance to increase the public intention to donate [ 9 ]. We also used social media such as Facebook and Telegram to disseminate mobile blood drive information, which may serve as a more effective method among the younger donors.…”