Had we but world enough, and time,This coyness, lady, were no crime.
-Andrew Marvell, To His Coy MistressIt was certainly no accident that Repetto (1986) titled his essay on conservation management problems World Enough and Time, after Marvell's lament to his mistress. Most of us agree that today we face global problems of environmental degradation and extinction, that these have reached unprecedented proportions, and that time grows ever shorter. Brown (1990Brown ( ,1991 suggests that we are witnessing an "illusion of progress": progress because on the surface, many of the traditional scourges of mankind are diminishing. We have seen progress made toward feeding more people and increasing standards of living in many places, and we have lived through the longest span of economic growth in history. This progress is an illusion, Brown argues, because there are high prices attached to the good fortune: destruction of non-renewable resources and rainforests (e.g. Hecht and Cockburn 1990), desertification (Chiras 1988, Revelle andRevelle 1988), increased pest outbreaks and pollution from increased use of pesticides, fertilizers, and artificial irrigation systems (Revelle and Revelle 1988), resource scarcity for much of humanity (Smith 1982), global warming (Edgerton 1991). It is likely that thousands of species will be extirpated before they are even described (Myers 1984, Wilson 1988. Locally, landfills are being closed because they are simply too full. We protest against the dumping of nuclear wastes as we use the power from nuclear plants.Conventional wisdoms exist about the way humans used resources in the past, and our strategies to promote conservation in the face of devastating global problems are in part based on these wisdoms. If they are wrong, our strategies will not work. These conventional wisdoms include our perception that people in pre-industrial ("traditional") societies, being more directly and immediately dependent on the ecology of the natural systems around them, were more conserving and respectful of those resources (e.g. Bodley 1990). Thus, as we have developed technological insulation against ecological fluctuations, we feel we have, in important ways, "lost touch" with ecological realities and constraints, and have, to some degree, lost our respect for them. We also commonly think of ourselves, as ethical individuals, giving value to the common good; thus, because none of us wishes to cause destruction of resources, each of us will accept some level of personal cost to ensure the common good.If these conventional wisdoms were true, simple information about the effects of our actions would be sufficient to solve ecological problems, as individuals accept costs for the common good. It should be relatively easy to get each of us to accept some small cost for the good of all. Conventional wisdoms generate normative prescriptions: that we should all become more reverent, that we need more information about the impact of our actions on ecological balances. Yet today we seem trapped, with repeated e...