Rap-Tourism Method to Assess Tourism Objects Sustainability

Abstract

Kampung Pelangi Semarang was originally a slum settlement that became artificial based tourism destination by City Government project. It has a positive impact on the tourist attractiveness of Semarang City. It is necessary to maintain its existence by evaluating the status of tourism object sustainability. The purpose of this research is to assess the sustainability status of tourism destination based on the sustainability index and provide recommendations for improvements based on the most sensitive indicators. Data processing used Rap-tourism method and multidimensional scaling (MDS) approach. This research using ordinal scale 1-5 with samples from stakeholders of the tourism objects. Sustainability status of Kampung Pelangi Semarang is a less sustainable category with sustainability index of 35.29. The index consists of four-dimensional value. The first is environmental dimension which has index 36.58 (less sustainable), the next is economic dimensions 32.40 (less sustainable), socio-cultural dimensions 35.15 (less sustainable) and institutional dimensions 34.65 (less sustainable). Improvement recommendations from each dimension are provide restroom facilities and water installation, training the community on the paper floral skill, organizing fishing festivals, provide information facilities related to mitigation of seasonal changes and risk of disaster threats.

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