Ranking web as indicator of knowledge diffusion: an application for SMEs

Abstract

PurposeThe purpose of this article is to analyze the influence of the diversity of information and the use of Web 2.0 applications on the web positioning of online business information providers.Design/methodology/approachA total of 203 online business information provider websites were selected using three search engines (Google, Yahoo and Bing). This information was encoded to develop two logistic regression models.FindingsThe results suggest that the knowledge offered and the resources used to transfer this knowledge play important roles in the web positioning of online business information providers. This study found that entrepreneurs mainly seek technological knowledge, and to acquire it, they use various Web 2.0 applications that do not necessarily include social networks.Practical implicationsThis article presents a novel proposal to analyze how knowledge diversity and Web 2.0 applications influence the web rankings of websites that offer information and knowledge for established or new, small and medium enterprises.Originality/valueThis article is novel in that it links the theory of knowledge dissemination with the technologies of the Internet (websites, Web 2.0 applications) and provides evidence of diverse sources of online information that are potentially useful for the entrepreneur of the twentieth century.

The effect of ICT and higher-order capabilities on the performance of Ibero-American SMEs

“…According to these results, the firms that achieve these competencies will be able to innovate more easily and obtain better performance. Currently, however, firms have unlimited access to various types of information and knowledge (Gaviria-Marin and Cruz-Cázares 2020 ), which could imply a risk, as they do not have the capacity to discriminate based on the quality of the different information sources that are integrated into the firm. This could negatively affect decision making in SMEs (Habjan et al 2014 ).…”

“…Previous research has shown that SMEs do not take advantage of the full potential of ICT solutions as much as large firms do. During the last decade, technological progress has motivated small businesses to venture into the adoption of ICT (Gaviria-Marin and Cruz-Cázares 2020 ). However, these firms still need to implement/enhance capabilities to manage the technologies and achieve the desired effect on the business.…”

“…In the context of increasing technological evolution, several SMEs have been pushed to develop capabilities to properly manage information and communication technology (ICT hereinafter ), thus allowing them to benefit from improved communication with their networks and capture a wealth of useful information. For example, Gaviria-Marin and Cruz-Cázares ( 2020 ) point out that SMEs are increasingly using web platforms to acquire various types of knowledge, which has allowed them to improve other skills. In this sense, some recent studies show that the development of these technological capabilities is catalyzing/supporting the development of other more complex capabilities (Soto-Acosta et al 2018 ; Cai et al 2019 ; Felipe et al 2020 ), denoting thereby the integration or complementarity between various resources/capacities of the company.…”

The impact of ICT and knowledge management on open innovation: Empirical evidence from Mexico

“…Results of the moderating role of ICT in strengthening learning to provoke knowledge assimilation are also shown [5] with a positive relationship between KM and performance [4].…”

“…Another problem identified in SMEs is the lack of investment and necessary training in ICT which represents an invaluable asset and an important resource that adds value to products and services [3] as well as the correct decisions made by firms. However, despite these barriers to the use of ICT in SMEs in the last decade, SMEs have been motivated to adopt ICT [4].…”