Ranking the Importance of Marketing Strategies in Building Client Loyalty
Quang Linh Huynh
Abstract:The current article reviews the opinions and counterarguments within the scientific argument on the causal linkage between the components of marketing strategy and client loyalty. The systematization of the literary sources demonstrated that the causal connections from the components of marketing strategy to client loyalty are different. However, nearly none of the research projects have rated and compared the differences among the components of marketing strategies in improving client loyalty. Therefore, the … Show more
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