Ranking of E-Commerce Sites in India Using Decision-Making Approach

Sharma, Kajal; Dubey, Sanjay Kumar

doi:10.1007/978-981-15-2329-8_39

Cited by 1 publication

(1 citation statement)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…There are many studies in the literature for the evaluation of websites and many different criteria were used in these studies (Kapoun, 1998;Dragulanescu, 2002;Moustakis et al, 2004;Bilsel et al, 2006;Palmer, 2002;Lee & Kozar, 2006;Grigoroudis et al, 2008;Markaki et al, 2010;Lin, 2010;Tsai, et al, 2010;Kaya & Kahraman, 2011;Büyüközkan & Çifçi, 2012;Chou & Cheng, 2012;Hsu et al, 2012;Ip et al, 2012;Shahin et al, 2014;Yeap et al, 2014;Nagpal et al, 2015;Büyüközkan & Güleryüz, 2016;Büyüközkan & Göçer, 2016;Ramanayaka et al, 2018;Benmoussa et al, 2019;Özkan et al, 2020;Sharma & Dubey, 2020;Alkahtani et al, 2021;Baki, 2020;Kropivšek et al, 2021). In the current study, the following were identified as dimensions affecting the use of crowdfunding sites: tangibles, reliability, assurance, and integration of communication.…”

Section: Theoretical Frameworkmentioning

confidence: 98%

Ranking the Factors Affecting the Choice of Crowdfunding Web Sites With Analytic Hierarchy Process

Gürler

2023

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

View full text Add to dashboard Cite

Crowdfunding platforms determine different strategies to attract more backers and fundraiser. Although the product itself is a project in crowdfunding projects, it can be said that the platform is as important as the project. This study aims to rank the factors affecting the choice of crowdfunding web sites with analytic hierarchy process. For this purpose, four dimensions (tangibles, reliability, assurance, integration of communication) and ten criteria (usability, design, navigability, standardization, reputation, relevancy, authority, privacy, FAQ’s and help, inclusion of special services) were included in the analysis. 11 people knowledgeable about crowdfunding were reached to ask pairwise comparisons. For this purpose, a survey was created. Surveys were sent and collected via email. The data used in the study were collected from three different groups: academics, backers, and a fundraiser. AHP results revealed that most important dimension was reliability. Moreover, according to the calculated general weights, the most important criterion is privacy, while the least important criterion is design.

show abstract

Section: Theoretical Frameworkmentioning

confidence: 98%

Ranking the Factors Affecting the Choice of Crowdfunding Web Sites With Analytic Hierarchy Process

Gürler

2023

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

View full text Add to dashboard Cite

show abstract

Ranking of E-Commerce Sites in India Using Decision-Making Approach

Cited by 1 publication

References 3 publications

Ranking the Factors Affecting the Choice of Crowdfunding Web Sites With Analytic Hierarchy Process

Ranking the Factors Affecting the Choice of Crowdfunding Web Sites With Analytic Hierarchy Process

Contact Info

Product

Resources

About