Rancang Bangun Sistem E-Marketing Dalam Meningkatkan Pemasaran Umkm (Usaha Mikro, Kecil Dan Menengah) Di Kabupaten Indramayu

Sari, Dewi Yunita; Darsanto, Darsanto; Ismail, Isamail

doi:10.31943/gemawiralodra.v11i2.136

Cited by 2 publications

(1 citation statement)

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“…I price summarize the habit of Indonesians online shopping based on the data impression from google analytics during February and March 2020. Digital Based Marketing used to gain costumers, building preferences, and brand promotion, maintaining costumer, and increase selling that leads to profit (Sari et al, 2020) Shopping interest on Polygon brand is increased 1036% since the early March 2020 compared to February. Not only in Indonesia, the trend of buying indoor and outdoor bicycle is also occurred in England, as the BBC reported that there has been a 15% increase of the bicycle buying.…”

Section: Figure 1 Trends In the Search For Bicycle Models In Indonesiamentioning

confidence: 99%

Analysis of The Cycling Trend During the Pandemic of COVID 19 Towards Small and Medium Enterprises (UMKM) Income

Ramdani

2020

IJSSB

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The Corona pandemic has take down the vital parts of the economic sector. The implementation of the Large Scale Social Restriction (PSBB) has forced people to stay at home. Meanwhile, they also obliged to maintain their well being and health to prevent themselves infected by the Corona Virus Disease (COVID 19). On of the many ways to prevent the virus attack is by doing exercises, most of the society choose cycling as their exercise during the pandemic. This condition leads to the increase of the demands of bicycle and its spare parts although their prices is also increasing. This phenomena could increase the income of the Small and Medium Enterprises. The aim of this research is to analyze the impact of cycling trend during the pandemic of COVID 19 towards the income of small-medium enterprise, specifically the ones in the domain of bicycle. This research will use the qualitative descriptive approach. The interview data will be collected and categorized based on the source of the information, and will be presented in narrative voice showing the increase of small and medium bicycle enterprises’s income, so we can conclude that there is an impact of the cycling trend during the pandemic of COVID 19 towards the increase of the small medium bicycle enterprise, whether it is online, offline, the selling of bicycle, the spare parts, or the accessories.

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Section: Figure 1 Trends In the Search For Bicycle Models In Indonesiamentioning

confidence: 99%

Analysis of The Cycling Trend During the Pandemic of COVID 19 Towards Small and Medium Enterprises (UMKM) Income

Ramdani

2020

IJSSB

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Pengembangan Instrumen Identifikasi Persona Pelanggan dan Perjalanan Pelanggan

Burhanudin

2021

judic

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Penelitian ini bertujuan mengembangkan instrumen yang dapat digunakan pemasar dalam mengembangkan digital marketing di industrinya. Metode yang digunakan merupakan applied research dan sudut pandang konstruktivisme. Peneliti melakukan interview dan pengembangan strategi digital marketing. Hasil dari penelitian ini menjelaskan call to action memberikan efektivitas konsumen dalam pembelian produk. Namun perlu didorong pada promosi melalui IG paid untuk memberikan jangkauan promosi yang lebih luas. Penelitian ini juga menjelaskan beberapa hal yang penting untuk dipertimbangkan dalam penyusunan target pasar dengan menganalisis personal pelanggan dan menyusun rancang bangun perjalanan pelanggan.

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Rancang Bangun Sistem E-Marketing Dalam Meningkatkan Pemasaran Umkm (Usaha Mikro, Kecil Dan Menengah) Di Kabupaten Indramayu

Cited by 2 publications

References 0 publications

Analysis of The Cycling Trend During the Pandemic of COVID 19 Towards Small and Medium Enterprises (UMKM) Income

Analysis of The Cycling Trend During the Pandemic of COVID 19 Towards Small and Medium Enterprises (UMKM) Income

Pengembangan Instrumen Identifikasi Persona Pelanggan dan Perjalanan Pelanggan

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