Abstract:Studying social modulation of cognitive processes holds much promise for illuminating how, where, when and why social factors influence how we perceive and act in the world, as well as providing insight into the underlying cognitive mechanisms. This is no small objective; it reflects an ambitious programme of research. At present, based on the modal theoretical and methodological approach, we suggest that several challenges exist to achieving such lofty aims. These challenges span an overreliance on a simplist… Show more
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