Structural and vibrational changes due to the incorporation of Cu in the CuxZn2−xTiO4 inverse spinel solid solution have been investigated by X-ray diffraction, Raman spectroscopy, and ab initio calculations. Both X-ray diffraction and Raman spectroscopy show that the structure remains cubic while the unit-cell volume decreases on Cu2+ incorporation. The compositional dependencies of the Raman frequencies and linewidths indicate the incorporation of Cu2+ into tetrahedral sites. The A1g tetrahedral mode frequency becomes independent on composition for x > 0.6. This is attributed to the limited incorporation of Cu2+ in the tetrahedral sites at Cu-rich compositions. Ab initio calculations with quasi-random structures reveal only a slight energetic preference of Cu2+ for octahedral over tetrahedral sites.