Radio with pictures: Radio visualization in BBC national radio

Abstract

Abstract.Radio has always had pictures. The ones the listener created in their own minds and this is, most of us agree, one of the medium's greatest strengths. However, radio is increasingly consumed on a digital platform (such as DAB Radio, Digital TV, a mobile device or a computer) on devices with screens, rather than a dial. This creates a problem for radio because when we look at the device we are listening to we see a screen that often lacks rich content. The process of Radio Visualisation is about filling this space. This papers focus, though, is the other ways in which radio is visualising itself online in a process that deploys transmedia storytelling techniques that build relationships with the audience, builds brands and helps broadcasters to tell stories in ways never before possible.

Radio as a Screen Medium in BBC Arts Broadcasting

“…In line with the work of Hilmes (2013) and Berry (2013), the present analysis does not seek to dispute radio's continued prominence as a primarily auditory medium.…”

“…Imbued in such statements is the sense that presenting these typically niche art forms in popular formats inherently alters the very characteristics that define them. In comparison, the provision of supplementary online content offers opportunities to cultivate a new audience for highbrow art forms in a way that, in the words of Berry (2013), "enhances and extends" rather than "diminishes" the original work. But rather than merely preserving the arts, the educative function of such multiplatform strategies also widens the parameters of cultural participation, introducing audiences to areas of cultural life they may not have previously been exposed to.…”

Unifying voices, creating publics: the uses of media form in contemporary Jordanian radio

“…Since internet usage became widespread in the 1990s, radio stations worldwide have begun to experiment with different means of supplementing radio's sonic limitation-for example, adding visual transmission through the use of webcams, or using social media such as Facebook and Twitter to provide additional content, draw in more listeners, and increase audience engagement and interactivity. 30 Jordan is no exception to this; indeed, non-government radio in Jordan has been closely intertwined with digital media since the very beginning. Radio al-Balad, the first station to break the Jordanian regime's broadcast monopoly, in fact began broadcasting via an internet feed in 2000, a few years before non-government channels could obtain terrestrial broadcasting licences.…”

La notificación push como estrategia informativa de la radio en el entorno digital

“…Entre ellas, cabe destacar: -el incremento de la oferta no lineal: el podcast se ha asentado como formato para recuperar contenidos emitidos y también para crear programas exclusivos dirigidos a nichos de audiencia (Martí et al, 2015); -el recurso al vídeo en directo y a la imagen como refuerzo del sonido: los estudios de las grandes cadenas se han dotado de equipos para la transmisión multicámara de sus emisiones en Internet y redes (Berry, 2013); -la búsqueda de la viralización en perfiles sociales con el fin de interactuar con la audiencia e incrementar su impacto (Gutiérrez-García et al, 2014); y -el enriquecimiento del sonido en las pantallas a través de las aplicaciones para móviles y tabletas (Pedrero-Esteban; Pedrero-Esteban, 2016).…”