Radio stations and the world wide Web

Factors Influencing the Adoption of HD Radio™ by Local Radio Station Managers

“…That image is an essential element in the mix supports Lind and Medoff's (1999) research of radio station implementation of the Web. In their study, having an enhanced image of the station was one aspect of having a Web presence.…”

“…In their extensive study of radio stations and the Web, Lind and Medoff (1999) found that stations instituted a site due to several factors including connecting with their audience, wanting to be "on the cutting edge," because other stations had a site, to "extend or improve coverage," and "sales opportunities" (p. 211). Chief among Web site benefits cited by respondents were an enhanced image of the station and better communication between the station and its audience.…”

“…The question here is whether management sees digital broadcasting as a means of increasing competitive presence. Other issues are the extent to which the decision to implement new media is contingent on perception of the station by others, as well as connecting with the station's audience (Lind & Medoff, 1999). The concern, then, is the role that HD Radio plays in management's overall vision for the station and how stations seek to position the use of the technology (Evans & Smethers, 2001).…”

“…Additional items were derived from prior research, such as market competition (Evans & Smethers, 2001;Lacy et al, 1988) and audience factors, station reach, and station image (Lind & Medoff, 1999).…”

Streaming Into the Future: A Delphi Study of Broadcasters' Attitudes Toward Cyber Radio Stations

“…Research by Lind and Medoff (1999) has, so far, been the primary academic study related to any operational aspect of Cyber radio broadcasting. The authors conducted an exhaustive analysis of station web site content, while interviewing and surveying major market radio executives to gain an appreciation for managers' attitudes toward their streamed radio operations.…”