Radio, Race and Identity in South Africa: The Case of Metro FM

Bosch, Tanja; Mullins, Candice

doi:10.1080/19376529.2012.667024

Cited by 4 publications

(3 citation statements)

References 9 publications

(7 reference statements)

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“…These radio brands were supplied to a holistic South African target market along racial and language lines. In 1976 television came to South Africa and the SABC controlled the only television channels available in the country at the time (SABC, 2015;Bosch, 2014;Bosch and Mullins, 2012). Broadcasting in South Africa has historically been used to reproduce notions of separate populations, with their own separate cultures and living in their separate locations (Barnett, 1998).…”

Section: The South African Broadcasting Corporationmentioning

confidence: 99%

Challenges of corporate brand building and management in a state owned enterprise

Cullinan

Abratt

Mingione

2020

JPBM

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Purpose While there is a growing body of literature about corporate branding, studies of corporate branding in state-owned enterprises (SOEs) are limited despite the important role they play in many economies. The purpose of this paper is to explore how managers perceive the significance and challenge of corporate brand building and management within a state-owned organisation. Design/methodology/approach A qualitative and interpretative research paradigm was used in the form of a case study design. This study focusses on the South African Broadcasting Corporation where executives and managers responsible for corporate branding decisions were interviewed. Findings Findings highlight the specific purposes, decision making factors, stakeholders and brand portfolio of an SOE corporate brand. Research limitations/implications Corporate brands help build brand identity and point out that a SOEs' corporate brand identity is dual in nature. The duality of mission, stakeholders and decision making, triggers brand challenges, namely, unclear corporate identity and fragmented corporate brand strategies, which must be carefully orchestrated over time and across stakeholders. Originality/value This study highlights the issues state-run enterprises face in building and managing a corporate brand and proposes an original model for SOEs' corporate brand development process.

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Section: The South African Broadcasting Corporationmentioning

confidence: 99%

Challenges of corporate brand building and management in a state owned enterprise

Cullinan

Abratt

Mingione

2020

JPBM

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“…Zipp (2017) studies Gujarati-English code-switching in the media and points out that it signifies the linguistic negotiation of local and manusya 22 (2019) 261-288 transnational influences. In addition, code-switching is also found on the radio in: the Philippines (Rubino 2006), the Republic of Ireland (Atkinson & Kelly-Holmes 2011), South Africa (Bosch & Mullins 2012) and in Arab Canadian communities in Quebec (Dweik and Qawar 2015). Dweik and Qawar (2015) found that people use Arabic language in the home and religious domains and when listening to the radio, but use English and French in governmental offices and educational institutions.…”

Section: 1mentioning

confidence: 99%

The Use of English and the National Language on the Radio in asean Countries

Prasithrathsint

Thongniam²,

Chumkaew

2019

Manusya J. Humanit.

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The purpose of the present study is to examine language choice on the radio in asean countries. The focus is on English and national languages, the two most important languages in those countries. A review of related past studies did not provide an answer to the question that we were interested in; i.e., which language is chosen for radio broadcasts in asean countries between the national language, which is the language most people understand and signifies national identity, and English, which is the lingua franca of the region and an international language? Data was taken from a sample of programs broadcast by radio stations in the ten asean countries. The results show that Singapore ranks the highest in using English in broadcasting (50% of all the programs), while Laos, Cambodia, Myanmar and Vietnam rank the lowest in using English (0%) but highest in using their national languages (100%). Code-switching between the countries’ national languages and English is found in five countries listed from highest to lowest as: the Philippines, Singapore, Brunei, Indonesia and Thailand. Code-switching is absent in Malaysia, Myanmar, Cambodia, Laos and Vietnam. We conclude that despite the importance of English in the asean community, most asean countries prefer to use their national languages in radio broadcasting.

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“…Empirical studies from Africa continue to question the sustainability and efficacy of donor-driven development projects (Awowi, 2010; Banda, 2010; Bosch, 2003). For instance, although the theory-driven ideals of community-owned media continue to be widely promoted by development organizations (see CIMA, 2007; Internews, 2011; UNESCO, 2001), they are being increasingly questioned by empiricists.…”

Section: Conceptualizing Community Mediamentioning

confidence: 99%

Deconstructing the community radio model: Applying practice to theory in East Africa

Conrad

2013

Journalism

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Community radio is often theorized as being (1) independent from political and economic influence and (2) a platform for the meaningful engagement of marginalized populations traditionally excluded by its private and commercial cousins. Contrasting this theoretical model against the reality of practice, this study argues that the theorized benefits of community radio are unlikely to be realized given the reality of donor, rather than community, funding structures. Voices from 64 in-depth interviews reveal a community radio environment in East Africa that is significantly influenced by the interests – both political and economic – of external donors. Rather than engendering meaningful participation in media-making, this study also demonstrates that donor funding has caused some communities to assume recipient roles in the communication process.

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Radio, Race and Identity in South Africa: The Case of Metro FM

Cited by 4 publications

References 9 publications

Challenges of corporate brand building and management in a state owned enterprise

Challenges of corporate brand building and management in a state owned enterprise

The Use of English and the National Language on the Radio in asean Countries

Deconstructing the community radio model: Applying practice to theory in East Africa

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