Racial Color-Blindness and Privilege Awareness in Relation to Interest in Social Justice among College Students

Garrett‐Walker, J. J.; Poole, Sonja Martin; Williams, Sienna; Banks, Caleb J; Stallings, Justine A; Balgobin, Kristian R.; Moore, Dylan P.

doi:10.15763/issn.2642-2387.2018.4.2.38-63

Cited by 5 publications

(6 citation statements)

References 53 publications

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“…Our proposed direction of these relationships is supported by CBRI theory which states that CBRI is an ideology that is used to "validate ideas and actions" (Neville, et al, 2013;p.460) that maintain the status quo of inequality. Previous research has also examined the relationship between racial colorblindness and interest in social justice activities, showing that colorblindness is a negative predictor of the latter (Garrett-Walker et al, 2018;Lewis, Neville, & Spanierman, 2012). Thus, we propose that CBRI could be one mediating mechanism to explain how personal values predict social justice action orientation.…”

Section: Values Colorblindness and Social Justicementioning

confidence: 75%

Why personal values matter: values, colorblindness, and social justice action orientation

et al. 2020

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The extent to which individuals prioritize different personal values may be conceptually linked to endorsement of racial colorblindness beliefs as well as orientation toward social justice. The present study examined how personal values predicted racial colorblindness and social justice action orientation in a sample of undergraduates (N = 325; Age, M = 20.38, SD = 2.78). Results supported the hypotheses: Self-transcendence and openness to change values predicted higher social justice action orientation, mediated by lower colorblindness beliefs, whereas selfenhancement and conservation values predicted lower social justice action orientation, mediated by higher colorblindness beliefs. Hence, motives that emphasize others' well-being and openness to change may be linked to less racial colorblindness and a greater willingness to address social inequalities. To encourage social justice efforts, institutions and social networks may benefit from considering implicit and explicit messages that promote the well-being of others and the value of openness as opposed to values that prioritize individual status and prestige and maintaining the status quo.

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Section: Values Colorblindness and Social Justicementioning

confidence: 75%

Why personal values matter: values, colorblindness, and social justice action orientation

et al. 2020

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“…Despite the importance of the topic, there is limited guidance for marketing educators regarding specific approaches to integrate diversity into the marketing curriculum. Research suggests how the current generation of students often operates from a colorblind perspective and are unconscious of actual group differences in marketplace beliefs and experiences (Garrett-Walker et al, 2018; Poole & Garrett-Walker, 2016). This lack of knowledge may prove to be detrimental to marketing practice and to working within diverse and complex societies worldwide.…”

Section: Resultsmentioning

confidence: 99%

“…Students' facility with diversity is supported by an understanding of how resources and privilege are inequitably distributed in society (L. A. Bell & Adams, 2016;Garrett-Walker et al, 2018;Poole & Garrett-Walker, 2016). A basic aim of multicultural education is for students to increase knowledge of and learn to work with diverse groups, reduce stereotyping and prejudice, and challenge societal inequities (Banks, 2015;Bennett, 2001).…”

Section: The Importance Of a Social Justice Orientationmentioning

confidence: 99%

“…Societies are struggling with issues of diversity and social injustice across domains, including in retail, health, and financial markets (Blackwell, Kramer, Vaidyanathan, Iyer, & Kirschenbaum, 2017; Turner, 2018). There is renewed academic and practical interest in social justice dimensions of diversity, which is reflected in the marketing literature by considerations of how strategies and tactics contribute to equitable consumer experiences and outcomes (Demangeot et al, 2018; Dobscha & Høngsmark-Knudsen, 2019; Garrett-Walker et al, 2018; Grier et al, 2019; Johnson, Thomas, Harrison, & Grier, 2019). Industry research similarly demonstrates that a growing number of highly regarded companies “known for their hard-nosed approach to business—such as Gap Inc., PayPal, and Cigna—have found new sources of growth and profit by driving equitable outcomes for employees, customers, and communities of color” (Blackwell et al, 2017, p. 2).…”

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confidence: 99%

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Marketing Inclusion: A Social Justice Project for Diversity Education

Grier

2019

Journal of Marketing Education

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Challenges related to marketplace diversity present an opportunity to prepare students to successfully engage with diversity through innovative curricular approaches. The present research develops a semester-long course project designed to enhance students’ awareness and understanding of diversity and inclusion issues from a social justice perspective. We discuss the context of diversity issues in business schools and identify key issues affecting marketing educators. Our review of the pedagogical literature on diversity highlights the importance of a social justice orientation. Social cognitive theory is used as a conceptual framework to guide the design of a problem-based experiential project. We detail project implementation and assess evidence regarding the impact of the project. Findings suggest an experiential, problem-based class project can support students understanding of diversity from a social justice perspective. We discuss the project benefits and challenges and highlight pedagogical issues for educators who want to integrate diversity content into a broad array of marketing courses.

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“…For example, employers desire to hire students who are astute about the realities of the marketplace yet have not questioned their preparedness to work with diverse others (Goodwin 2015). Research suggests that business students may operate from a colorblind perspective that leaves them unconscious of how various groups experience the marketplace (Garrett-Walker et al 2018;Poole and Garrett-Walker 2016). Moreover, research which shows how markets exclude some consumers and privilege others based on race underscores how a frame of reference for understanding social inequality is necessary for marketing pedagogy (Grier 2020).…”

Section: Opportunities To Transform Future Research On Racementioning

confidence: 99%

Operationalizing Critical Race Theory in the Marketplace

Poole¹,

Grier²,

Thomas³

et al. 2020

Journal of Public Policy & Marketing

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Race is integral to the functioning and ideological underpinnings of marketplace actions yet remains undertheorized in marketing. To understand and transform the insidious ways in which race operates, the authors examine its impact in marketplaces and how these effects are shaped by intersecting forms of systemic oppression. They introduce critical race theory (CRT) to the marketing community as a useful framework for understanding consumers, consumption, and contemporary marketplaces. They outline critical theory traditions as utilized in marketing and specify the particular role of CRT as a lens through which scholars can understand marketplace dynamics. The authors delineate key CRT tenets and how they may shape the way scholars conduct research, teach, and influence practice in the marketing discipline. To clearly highlight CRT’s overall potential as a robust analytical tool in marketplace studies, the authors elaborate on the application of artificial intelligence to consumption markets. This analysis demonstrates how CRT can support an enhanced understanding of the role of race in markets and lead to a more equitable version of the marketplace than what currently exists. Beyond mere procedural modifications, applying CRT to marketplace studies mandates a paradigm shift in how marketplace equity is understood and practiced.

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Racial Color-Blindness and Privilege Awareness in Relation to Interest in Social Justice among College Students

Cited by 5 publications

References 53 publications

Why personal values matter: values, colorblindness, and social justice action orientation

Why personal values matter: values, colorblindness, and social justice action orientation

Marketing Inclusion: A Social Justice Project for Diversity Education

Operationalizing Critical Race Theory in the Marketplace

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