My commentary situates Desiree Fields' lecture within a long‐standing movement that, paying attention to real estate data and techniques of property, turned the housing market into a theoretical machine. I understand her intervention as a fourth and pivotal conceptual moment in the study of housing markets and inequalities for the discipline of geography, for it brings racial capitalism and settler colonialism as theoretical starting points to analyse the political economy of housing in the era of digital property technologies. As such, her lecture opens up a welcome, ambitious, yet also uncertain terrain to advance global urban theory under platform capitalism and stimulate relational approaches in housing studies. Discussing the regularities through which race, technology and property shape housing and wealth inequalities across variegated sites of market‐making provides a conceptual horizontality that acknowledges the United States as a testing ground, rather than a ground truth, for the production of geographical knowledge.