2014
DOI: 10.15760/trec.130
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Racial Bias in Driver Yielding Behavior at Crosswalks

Abstract: Abstract:Racial minorities are disproportionately represented in pedestrian traffic fatalities, indicating a significant public health and safety issue. Psychological and social identity-related factors have previously been shown to influence drivers' behaviors toward pedestrians. If drivers' behavior reflects racial bias and results in differential behavior toward Black and White pedestrians, this may lead to disparate pedestrian crossing experiences based on race and potentially contribute to disproportionat… Show more

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Cited by 21 publications
(22 citation statements)
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“…This research is consistent with prior studies (Coughenour et al, 2017;Goddard et al, 2015) finding similar racial discrimination against pedestrians. In the systematic field experiments, examining the effects of crosswalk signs and marking on driver's yielding behavior at the same location demonstrated that a) signs and marking significantly increase driver compliance with crossing rules or expectations, and b) that increase in compliance may not be equitably distributed.…”
Section: Future Directions For Researchsupporting
confidence: 92%
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“…This research is consistent with prior studies (Coughenour et al, 2017;Goddard et al, 2015) finding similar racial discrimination against pedestrians. In the systematic field experiments, examining the effects of crosswalk signs and marking on driver's yielding behavior at the same location demonstrated that a) signs and marking significantly increase driver compliance with crossing rules or expectations, and b) that increase in compliance may not be equitably distributed.…”
Section: Future Directions For Researchsupporting
confidence: 92%
“…For example, one participant noted that: While these statements were not made by every focus group participant, there did seem to be widespread agreement, either verbally through additional stories or with verbal and non-verbal group affirmation. This affirmation manifested itself clearly when the moderator shared the results of our previous crosswalk study (Goddard et al, 2015) with focus group participants later in the discussion. Participants agreed that these results matched their experiences and they were not surprised by the findings.…”
Section: Resultssupporting
confidence: 53%
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