“…The discipline of entrepreneurship in particular has centred upon heroic entrepreneurs, nearly always men, white and eventually, rich from their entrepreneurial activity (Verduijn & Essers, ), shaping the hegemonic image of the entrepreneur in policy and popular culture (Jones & Spicer, ). Feminist scholarship counters this established conceptualization: first, the study of women entrepreneurs has emphasized the diversity of women engaged in entrepreneurial activity (Knight, ). Second, critical feminist work has explored and critiqued the patriarchal gendering of the phenomenon, as well as the discipline of entrepreneurship studies itself (Ahl & Marlow, ; Calás, Smircich, & Bourne, ).…”