“…Corporate reputation is complex, and the main driver of reputation creation is embedded within the company (Dowling, 2001). When the company's reputation is good, the company can be regarded as an attractive workplace by the new engineering graduates responsible for new product development or innovation projects (Newburry, 2010), and enterprises can seek more favorable sources of funding (such as lower capital costs, higher capital availability, less collateral, or fewer guarantees; Bornheim & Herbeck, 1998). The enterprise will be in a better position to attract key resources for innovation, such as high-quality talent and financial capital (Alvarado-Vargas, 2013).…”