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Nelson, Jon P.

doi:10.1023/a:1022184014407

Cited by 63 publications

(7 citation statements)

References 30 publications

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“…Despite some fragmented overlap in the theories mentioned above, to the authors' best knowledge, there is no literature available to understand if the difference in reaction to social distancing has any impact on people's perceptions and attitudes towards branding initiatives by different organizations amidst pandemics. However, a limited amount of prior literature discussed if regional or national bans impact consumer behavior in spillovers and substitutions (Mullick et al, 2017;Nelson, 2003;Seiler et al, 2019). As such, we assume that while brands exercise different brand strategies to appeal to their customer base, the general public's attitude towards social distancing will impact their perceptions towards brands and their strategies (Tucker & Yu, 2020).…”

Section: Social Distancing and Brandingmentioning

confidence: 99%

Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Ali

Doğan

Amin

et al. 2021

The Service Industries Journal

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Section: Social Distancing and Brandingmentioning

confidence: 99%

Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Ali

Doğan

Amin

et al. 2021

The Service Industries Journal

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“…The first set of studies investigated marketing restrictions in single locations [13,14,[16][17][18][19][20], whereas some also considered external control conditions, either statistically [14] or descriptively [16][17][18]. The second set of studies investigated data from between 17 and 45 locations while using self-reported [15] or per capita consumption [6,21,22] as outcome.…”

Section: Study Characteristicsmentioning

confidence: 99%

“…Four studies used similar study designs, analysing either individuallevel survey data [15] or sales-derived per capita consumption data [6,21,22] from multiple jurisdictions (mostly high-income countries) over a period of 13 to 26 years.…”

Section: Studies Examining Marketing Restrictions In More Than One Lo...mentioning

confidence: 99%

“…Based on data from 45 United States states between 1982 and 1997, Nelson estimated the impact of two different marketing restrictions on beverage-specific sales: (a) billboard marketing bans for spirits; and (b) bans of price advertising for spirits [21]. This study compared states with and without billboard marketing bans (no temporal change) and evaluated the removal of a price advertising ban following a court ruling in 1996.…”

Section: Studies Examining Marketing Restrictions In More Than One Lo...mentioning

confidence: 99%

“…One study with serious risk of bias lacked information on the marketing restrictions evaluated and the countries included for analysis [15]. Moderate risk of bias was assigned one study because of lack of external control [19] and two studies because interventions were insufficiently described [6,21]. Only one study failed in none of the four risk of bias dimensions [22].…”

Section: Risk Of Bias In Studiesmentioning

confidence: 99%

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Restricting alcohol marketing to reduce alcohol consumption: A systematic review of the empirical evidence for one of the ‘best buys’

Manthey,

Jacobsen,

Klinger

et al. 2024

Addiction

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Background and AimsEven though a ban of alcohol marketing has been declared a ‘best buy’ of alcohol control policy, comprehensive systematic reviews on its effectiveness to reduce consumption are lacking. The aim of this paper was to systematically review the evidence for effects of total and partial bans of alcohol marketing on alcohol consumption.MethodsThis descriptive systematic review sought to include all empirical studies that explored how changes in the regulation of alcohol marketing impact on alcohol consumption. The search was conducted between October and December 2022 considering various scientific databases (Web of Science, PsycINFO, MEDLINE, Embase) as well as Google and Google Scholar. The titles and abstracts of a total of 2572 records were screened. Of the 26 studies included in the full text screening, 11 studies were finally included in this review. Changes in consumption in relation to marketing bans were determined based on significance testing in primary studies. Four risk of bias domains (confounding, selection bias, information bias and reporting bias) were assessed.ResultsSeven studies examined changes in marketing restrictions in one location (New Zealand, Thailand, Canadian provinces, Spain, Norway). In the remaining studies, between 17 and 45 locations were studied (mostly high‐income countries from Europe and North America). Of the 11 studies identified, six studies reported null findings. Studies reporting lower alcohol consumption following marketing restrictions were of moderate, serious and critical risk of bias. Two studies with low and moderate risk of bias found increasing alcohol consumption post marketing bans. Overall, there was insufficient evidence to conclude that alcohol marketing bans reduce alcohol consumption.ConclusionsThe available empirical evidence does not support the claim of alcohol marketing bans constituting a best buy for reducing alcohol consumption.

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Restricting or banning alcohol advertising to reduce alcohol consumption in adults and adolescents

Siegfried

Pienaar

Ataguba

et al. 2014

Cochrane Database of Systematic Reviews

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Background Alcohol is estimated to be the fifth leading risk factor for global disability-adjusted life years. Restricting or banning alcohol advertising may reduce exposure to the risk posed by alcohol at the individual and general population level. To date, no systematic review has evaluated the effectiveness, possible harms and cost-effectiveness of this intervention. Objectives To evaluate the benefits, harms and costs of restricting or banning the advertising of alcohol, via any format, compared with no restrictions or counter-advertising, on alcohol consumption in adults and adolescents.

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Untitled

Cited by 63 publications

References 30 publications

Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Brand anthropomorphism, love and defense: does attitude towards social distancing matter?

Restricting alcohol marketing to reduce alcohol consumption: A systematic review of the empirical evidence for one of the ‘best buys’

Restricting or banning alcohol advertising to reduce alcohol consumption in adults and adolescents

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