Quit Today!A Targeted Communications Campaign to Increase Use of the Cancer Information Service by African American Smokers

Boyd, Neal R.; Sutton, Charyn D.; Orleans, C. Tracy; McClatchey, Maureen W.; Bingler, Ruth; Fleisher, Linda; Heller, Debra A.; Baum, Susan; Graves, Carlan; Ward, Jo

doi:10.1006/pmed.1998.0383

Cited by 51 publications

(27 citation statements)

References 15 publications

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“…Estimated reach of the radio PSAs was 78%. Boyd et al (1998), in their campaign to increase use of the Cancer Information Service, found that paid, targeted advertising using radio as a primary channel was an effective method of reaching an underserved, at-risk population.…”

Section: The Materialsmentioning

confidence: 97%

Saving Lives Branch by Branch: The Effectiveness of Driver Licensing Bureau Campaigns to Promote Organ Donor Registry Sign-Ups to African Americans in Michigan

Harrison

Morgan

King

et al. 2011

Journal of Health Communication

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African Americans are disproportionately represented on the national waiting list for organ transplantation. Promoting organ donor registries is one way to improve the possibility that those on the waiting list can receive a life saving transplant. Driver licensing bureaus have been suggested as an efficient site for campaigns aimed at increasing state-based registry sign-ups. Previous research has suggested these campaigns work well for Caucasian populations, but there is less evidence supporting this approach in more diverse populations. To determine whether more diverse populations demonstrate similar sign-up rates when receiving a driver licensing bureau campaign, the present study used a previously successful strategy as the basis for designing and disseminating materials that would appeal to African Americans and Caucasians in two diverse counties in the state of Michigan (Wayne and Oakland Counties). Communication design and media priming served as the theoretical foundations of a three-prong campaign that used mass media, point-of-decision, and interpersonal components. Results from countywide and zip code data indicate that the campaign greatly increased sign-ups among African American residents (700% increase above baseline). Although more Caucasians still signed up than did African Americans, the inclusion of an interpersonal component resulted in similar numbers of registry sign-ups during 2 intervention months. The study provides evidence supporting the use of driver licensing bureau campaigns to promote organ donation registries to diverse audiences.

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Section: The Materialsmentioning

confidence: 97%

Saving Lives Branch by Branch: The Effectiveness of Driver Licensing Bureau Campaigns to Promote Organ Donor Registry Sign-Ups to African Americans in Michigan

Harrison

Morgan

King

et al. 2011

Journal of Health Communication

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“…Investigators conducting behavioral and population science research have successfully used a diverse array of outreach strategies for recruitment, including traditional mass media advertising (newspapers, newsletters, flyers, radio, television), online advertising (email, search engines, affiliate websites, online communities), and other community outreach efforts (e.g., forming partnerships with churches and cancer support groups, use of direct mail or telephone outreach) [9-25]. However, little is known about the effectiveness of these strategies within the specific context of recruiting cancer patients into psycho-educational intervention trials, which is the topic of this report.…”

Section: Introductionmentioning

confidence: 99%

Responding to a significant recruitment challenge within three nationwide psychoeducational trials for cancer patients

Stanton

Morra²,

Diefenbach

et al. 2013

J Cancer Surviv

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Purpose When faced with a significant recruitment challenge for three nationwide psycho-educational trials targeting prostate and breast cancer patients, the Cancer Information Service Research Consortium initiated outreach efforts to increase accrual. Recruitment is reported by major outreach strategy to inform the use of similar campaigns, either as primary recruitment efforts or to supplement “in-reach” recruitment within oncology settings. Methods During a 33-month period, recruitment was tracked from the National Cancer Institute’s Cancer Information Service (CIS), the American Cancer Society (ACS), Dr. Susan Love Research Foundation’s Love/Avon Army of Women (AOW), Internet advertising, press releases, radio/television interviews, recruitment materials in community venues, and outreach to churches and cancer support organizations. Results Across projects, the majority (89%) of recruited participants (N = 2,134) was obtained from the CIS (n = 901, 19 months of recruitment), AOW (n = 869, 18 months), and ACS (n = 123, 12 months). Other efforts showed minimal gain in recruitment. Conclusions Cancer information programs (e.g., CIS, ACS) and registries of individuals willing to participate in cancer-related research (e.g., AOW) can represent exceptional resources for outreach recruitment of cancer patients, especially when the eligibility criteria are highly restrictive. However, these resources do not yield samples representative of the larger population of adults diagnosed with cancer, and conclusions from such trials must be tempered accordingly. Implications for cancer survivors Inadequate recruitment to randomized controlled trials limits the creation of useful interventions for cancer survivors. By enrolling in cancer registries and taking part in research, cancer survivors can contribute to the development of effective resources for the survivor population.

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“…One study found that proactively identifying smokers through primary care practice records and providing these smokers with brief advice and referral to a smoking cessation advisor increased contacts with the services and the number of quit attempts, but did not increase cessation rates [15]. Two studies included in the review [14] focused primarily on interventions designed to increase service uptake and cessation in minority ethnic groups [16,17]. One uncontrolled before-after study used social marketing, tailored to cultural beliefs, to highlight the dangers of smoking in Turkish and Kurdish communities in London [16].…”

Section: Introductionmentioning

confidence: 99%

“…The follow-up survey showed that out of 142 respondents (47% of original sample), half had recognised the advertising materials used in the campaign and 13% reported that they had given up smoking. The second study randomised African American communities in the US to a marketing campaign of adverts, posters and outreach aimed at increasing calls to a Cancer Information Service quit line or to control [17]. The volume of calls from African Americans to the quit line was significantly higher in experimental communities (558 calls) than in control communities (7 calls, P < 0.008), but no data on quitting were presented.…”

Section: Introductionmentioning

confidence: 99%

Promoting smoking cessation in Pakistani and Bangladeshi men in the UK: pilot cluster randomised controlled trial of trained community outreach workers

Begh

Aveyard

Upton

et al. 2011

Trials

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BackgroundSmoking prevalence is high among Pakistani and Bangladeshi men in the UK, but there are few tailored smoking cessation programmes for Pakistani and Bangladeshi communities. The aim of this study was to pilot a cluster randomised controlled trial comparing the effectiveness of Pakistani and Bangladeshi smoking cessation outreach workers with standard care to improve access to and the success of English smoking cessation services.MethodsA pilot cluster randomised controlled trial was conducted in Birmingham, UK. Geographical lower layer super output areas were used to identify natural communities where more than 10% of the population were of Pakistani and Bangladeshi origin. 16 agglomerations of super output areas were randomised to normal care controls vs. outreach intervention. The number of people setting quit dates using NHS services, validated abstinence from smoking at four weeks, and stated abstinence at three and six months were assessed. The impact of the intervention on choice and adherence to treatments, attendance at clinic appointments and patient satisfaction were also assessed.ResultsWe were able to randomise geographical areas and deliver the outreach worker-based services. More Pakistani and Bangladeshi men made quit attempts with NHS services in intervention areas compared with control areas, rate ratio (RR) 1.32 (95%CI: 1.03-1.69). There was a small increase in the number of 4-week abstinent smokers in intervention areas (RR 1.30, 95%CI: 0.82-2.06). The proportion of service users attending weekly appointments was lower in intervention areas than control areas. No difference was found between intervention and control areas in choice and adherence to treatments or patient satisfaction with the service. The total cost of the intervention was £124,000; an estimated cost per quality-adjusted life year (QALY) gained of £8,500.ConclusionsThe intervention proved feasible and acceptable. Outreach workers expanded reach of smoking cessation services in diverse locations of relevance to Pakistani and Bangladeshi communities. The outreach worker model has the potential to increase community cessation rates and could prove cost-effective, but needs evaluating definitively in a larger, appropriately powered, randomised controlled trial. These future trials of outreach interventions need to be of sufficient duration to allow embedding of new models of service delivery.Trial registrationCurrent Controlled Trials ISRCTN82127540

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Quit Today!A Targeted Communications Campaign to Increase Use of the Cancer Information Service by African American Smokers

Cited by 51 publications

References 15 publications

Saving Lives Branch by Branch: The Effectiveness of Driver Licensing Bureau Campaigns to Promote Organ Donor Registry Sign-Ups to African Americans in Michigan

Saving Lives Branch by Branch: The Effectiveness of Driver Licensing Bureau Campaigns to Promote Organ Donor Registry Sign-Ups to African Americans in Michigan

Responding to a significant recruitment challenge within three nationwide psychoeducational trials for cancer patients

Promoting smoking cessation in Pakistani and Bangladeshi men in the UK: pilot cluster randomised controlled trial of trained community outreach workers

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