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Abstract

In France as in other European countries, retirees are particularly stigmatized: they are sluggish, they are not consumers, they are refractory to innovations, etc. These stigmas apply to all of retired people, whereas they represent a multitude of generations, of ways of life or socio-professional categories. We cannot talk to a young retiree as talking to a centenary retiree. However, the entry of baby-boomers in retirement ushakes-up these prejudices. They are in better health than their elders at the same age and that these consumers. Thereby, papyboomers tend to revolutionize the image that we have of retirement. Morevoer, their use of new technologies are unprecendent. These pratices could be of paramount importance in maintaining social links among retired public, in which loneliness can have fatal consequences. We must now help retirees "come into bloom" and stay active, so they found a proper place in society.