Based on the quaternion theory, a novel algorithm named non-circular augmented quaternion MUSIC (NCAQ-MUSIC) is proposed for DOA and range estimation of noncircular signals impinging on a concentered orthogonal loop and dipole (COLD) array. Firstly, based on the augmented quaternion, the proposed algorithm uses the noncircular characteristic of the signals to achieve the virtual array expansion; secondly, the DOA and range parameters can be completely separated in the principle of rank reduction, and finally, the parameters of DOA and range are estimated through one dimensional search. Compared with direct mutil-dimensional (M-D) searching algorithms, the proposed method merely requires several one-dimension (1-D) spectral peak search which does not need parameter pairing. Simulation results verify the performance promotion of the proposed approach.