“…The SUE effect was first discovered by Ball and Brown [1968] using a sample extending back to the 1950s. Over the following decade, several papers using different samples and methods confirmed the drift (e.g., Jones and Litzenberger [1970], Latane, Joy, and Jones [1970], Joy, Litzenberger, and McEnally [1977], and Latané and Jones [1979]). As these studies appeared, increased interest and skepticism led to the careful, large-scale studies of Rendelman, Jones, and Latane [1982], Foster, Olsen, and Shevlin [1984], and Bernard and Thomas [1989].…”