We study the baker's map and its Walsh quantization, as a toy model of a quantized chaotic system. We focus on localization properties of eigenstates, in the semiclassical régime. Simple counterexamples show that quantum unique ergodicity fails for this model. We obtain, however, lower bounds on the entropies associated with semiclassical measures, as well as on the Wehrl entropies of eigenstates. The central tool of the proofs is an "entropic uncertainty principle".