In statistical mechanics entropy is a measure of disorder obeying Boltzmann's formula S = log N , where N is the accessible phase space volume. In black hole thermodynamics one associates to a black hole an entropy Bekenstein-Hawking SBH . It is well known that SBH is very large for astrophysical black holes, much larger than any collection of material objects that could have given rise to the black hole. If SBH is an entropy the question is thus what is the corresponding N , and how come this very large phase space volume is only opened up to the universe by a gravitational collapse, which from another perspective looks like a massive loss of possibilities. I advance a hypothesis that the very large increase in entropy can perhaps be understood as an effect of classical gravity, which eventually bottoms out when quantum gravity comes into play. I compare and discuss a selection of the very rich literature around these questions.