“…Currently, reports indicate that the majority of pig producers, particularly in rural areas, depend on local sales, with low prices determined by the buyer rather than the seller and unlikely to increase if the quality of the pigs is improved by investment (FAO, , , ; Penrith et al., ). Furthermore, recent studies have shown that in the resource‐poor settings in which pigs are most often produced in Africa, economic forces are the strongest determinants of responses to outbreaks of ASF, in spite of a good knowledge of ASF (Chenais, Boqvist, Emanuelson, et al., ; Chenais, Boqvist, Sternberg‐Lewerin, et al., ; Lichoti et al., ; Nantima et al., ; Randrianantoandro, Kono, & Kubota, ). Coping strategies to limit economic losses due to ASF include selling potentially infected pigs as quickly as possible before they develop clinical signs and selling infected meat (Chenais, Boqvist, Emanuelson, et al., ; Chenais, Boqvist, Sternberg‐Lewerin, et al., ; van Heerden et al., ), reportedly to buyers in more distant destinations (Lichoti et al., ; Nantima et al., ).…”