Quantifying the genericness of trademarks using natural language processing: an introduction with suggested metrics

Shackell, Cameron; Vine, Lance De

doi:10.1007/s10506-021-09291-7

Cited by 2 publications

(1 citation statement)

References 14 publications

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“…The former cares mainly about codification and precedent, the latter about rationale and outcome. The one forum in which trademarks are visible––perhaps predictably––is the use of trademark data for computational metrification and landscaping of innovation, most squarely in forecasting and management studies (e.g., Yoonjae and Barnett 2011; Lim et al 2017; Castaldi 2019; Grid 2019; Shackell and De Vine 2021). Articles like Mossoff’s that problematize or contextualize trademarks are rare in the past decade and usually confined not just to law journals but also to the margins of specialist intellectual property law journals.…”

Section: Trademark Law’s Growing Relevance To Stsmentioning

confidence: 99%

Is Genericness Still Adequately Defined? Internet Search Firms and the Economic Rationale for Trademarks

Shackell

2021

Science, Technology, & Human Values

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Landes and Posner’s highly cited economics of trademark law based on search cost reduction has influenced economists, legislators, and courts for decades. Their account, however, predates consumer use of the Internet for search and did not anticipate the rise of firms such as Google to economy-wide power in search. Consequently, trademark law intended to help consumers find a preferred brand now also protects the means they typically use. An outdated view of trademarks as a natural and equitable right––very scrutable to STS––has led to Internet search firms owning reflexive “marks for finding other marks,” a structural advantage they have exploited through new dynamic and microtargeted forms of advertising into technoscientific rentiership. This paper revises Landes and Posner’s model to fit the case of an economy containing dominant firms with significant economy-wide search cost reduction power, adding (1) differentiation of technological elements of the original formal model and (2) analysis of the distribution and function of marks such as GOOGLE in consumer decision-making. The updated theory shows that marks granted to search firms are equivalent to generic marks in economic effect and constitute a new but unrecognized class that are functionally “super-generic.”

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Section: Trademark Law’s Growing Relevance To Stsmentioning

confidence: 99%

Is Genericness Still Adequately Defined? Internet Search Firms and the Economic Rationale for Trademarks

Shackell

2021

Science, Technology, & Human Values

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Directions for optimizing production processes at the rocket building plant

Кнопов

2024

Russian Economic Bulletin

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цель статьи заключается в теоретическом обосновании и разработке рекомендаций по оптимизации техники производственных процессов на ракетно-строительном заводе с учетом интеграции цифровой трансформации и контроля качества. В статье представлены примеры связи контроля качества и экономической эффективности производственных процессов на ракетно-строительном заводе, предложенная методика основана на концепции бережливого производства, при этом контроль качества классифицируется как процессы Business Value Added. Рассмотрены эффекты от цифровой трансформации системы контроля качества производственных процессов на ракетно-строительном заводе. the purpose of the article is to theoretically substantiate and develop recommendations for optimizing production process technology at a rocket manufacturing plant, taking into account the integration of digital transformation and quality control. The article presents examples of the connection between quality control and the economic efficiency of production processes at a rocket manufacturing plant; the proposed methodology is based on the concept of lean manufacturing, while quality control is classified as Business Value Added processes. The effects of digital transformation of the quality control system of production processes at a rocket manufacturing plant are considered.

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Quantifying the genericness of trademarks using natural language processing: an introduction with suggested metrics

Cited by 2 publications

References 14 publications

Is Genericness Still Adequately Defined? Internet Search Firms and the Economic Rationale for Trademarks

Is Genericness Still Adequately Defined? Internet Search Firms and the Economic Rationale for Trademarks

Directions for optimizing production processes at the rocket building plant

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