2017
DOI: 10.1016/j.cie.2017.10.009
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Quantification and integration of an improved Kano model into QFD based on multi-population adaptive genetic algorithm

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Cited by 57 publications
(37 citation statements)
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“…Another inconvenience with the Kano model is that it does not consider customer perceptions towards a product or service attributes. Particularly, it provides limited decision support for designers [57], and it is administered through a reduplicative survey, which is time-consuming. In addition, the classification obtained after analyzing the survey results is based merely on subjective assessments; therefore, it may be biased.…”
Section: Methodsmentioning
confidence: 99%
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“…Another inconvenience with the Kano model is that it does not consider customer perceptions towards a product or service attributes. Particularly, it provides limited decision support for designers [57], and it is administered through a reduplicative survey, which is time-consuming. In addition, the classification obtained after analyzing the survey results is based merely on subjective assessments; therefore, it may be biased.…”
Section: Methodsmentioning
confidence: 99%
“…In addition, the classification obtained after analyzing the survey results is based merely on subjective assessments; therefore, it may be biased. Finally, it has been claimed that Kano's different classification schemes may influence resource allocation and product design strategy, not only customer satisfaction, and it inherently emphasizes customer and market perspectives, but does not consider the capacity of the company [54,57].…”
Section: Methodsmentioning
confidence: 99%
“…Traditionally, researchers have assumed a linear relationship between the achievement of quality attributes and customer satisfaction [24,[27][28][29][30][31]. More specifically, before Kano's approach, it was assumed that customers would be satisfied if a certain quality attribute of a product or service was provided; otherwise, they would be dissatisfied [24,27,28,32]. However, the assumption of linearity has been proven to be inaccurate.…”
Section: Kano Modelmentioning
confidence: 99%
“…In other words, the achievement of some quality attributes, in particular, does not necessarily involve an improvement of overall customer satisfaction. Additionally, it is important to point out that not all customer needs are viewed as equally important to them [24,27,28,32].…”
Section: Kano Modelmentioning
confidence: 99%
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