“…The SUCs ready association with start-up capital has endured, with competition entrance widely deemed a means of funding start-up ventures (Randall and Brawley, 2009;Worrell, 2008). Competitions often offer substantial prizes to successful participants, which can serve to incentivise and motivate entrance (Ferguson et al, 2010;Russell et al, 2008;Seymour, 2002;Worrell, 2008). These prizes may have significant monetary value (Bell, 2010;Ferguson et al, 2010;McGowan and Cooper, 2008;Russell et al, 2008).…”